How Can I Get them to Read Before Class???

I notice that many of you responding to the post on the Flipped Classroom have pointed out the difficulty in getting students to do pre-class work. Many students need some kind of incentive in order to invest in pre-class activity. We have seen this time and again. I wanted to share with you a strategy used by one professor to get his students engaged. Professor Ives Araujo from UFRGS-Brasil, about how he motivated his students to do Reading Assignments before class and how he measured this out-of-class engagement. Find out what he learned after the flipped his classroom
http://blog.peerinstruction.net/2012/09/04/how-one-professor-motivated-students-to-read-before-a-flipped-class-and-measured-their-effort/